Planificación estratégica como factor clave de los ingresos de cada trimestre de Mcdonald’s Corporation en los últimos años.

Abstract

This paper presents the case study of McDonald's Corporation in its strategies used within the fast food market. Its great growth during all these years can be explained based on the new ideas generated by the managers. The study is carried out based on a matrix analysis, in this case a strategic planning matrix; which covers both the internal and external factors of the organization. This document aims to explain to the reader the main factors that have contributed to the constant growth of the company in this market based on the exploitation of its brand to the maximum based on its history generated over the years. In addition, it will analyze the determining aspects both for the present and the future in the success of the company that can affect all its productive activities and directly to the generation of income.