Estrategias tecnológicas en el contexto empresarial ecuatoriano: compañía de transporte turístico Coturcip S.A en la ciudad de Machala.

Abstract

The main objective of this research work is to prepare a strategic plan for technological improvements in the local company so that it can reach customers, taking as a reference the company COTURCIP S.A. from the city of Machala. The purpose of the study is to create a strategic plan to be able to implement new technological strategies to the company so that it can support its efforts and have a better arrival to its clients. In order to comply with the stated objective, a descriptive study of the company was carried out, using the technique of interviewing the manager of the company; and in addition, secondary sources were used, such as the bibliographical review of scientific papers. However, for the development of instigation, a diagnosis has been made of the company and the sector, which allows to evaluate and identify the current performance of the company in order to adapt technological strategies that improve the functioning of the organization, generating added value to the provision of their service. Based on the information obtained, an analysis of the SWOT matrix has been carried out in order to align the technological strategies in the company and at the same time implement a short-term strategic plan, projected at 6 months, taking into account that technological changes are constantly innovation.