Desarrollo de un análisis foda y diagrama de pareto en la empresa PP Arce, para mejorar su posicionamiento estratégico.

Abstract

Being the first option in the mind of the consumer is a complex task that companies work every day to obtain it, when this purpose has been achieved, market positioning is acquired, in order to achieve this objective it is necessary to constantly analyze the environment, what the SWOT tool is used to know the real situation, then the Pareto chart is used in which the degree of importance of the errors found in the situational analysis is reflected, it is there that the problem is known to start by counteracting and what strategy to apply. The main objective of this research is to develop a diagnosis through the tool FODA and Pareto Diagram of the Company PP ARCE, in the City of Santa Rosa, to elaborate strategies that contribute with the positioning in the market, to carry out this study. he used the methodology that implies the SWOT which is the qualitative method, and for the Pareto diagram the internal and external factors evaluation matrices known as EFI and EFE were used, with the obtained results it can be shown that the company does not have a strategic planning to have a correct address, so strategies were carried out to obtain positioning in the market.