El audiovisual como herramienta de conciencia ambiental para la conservación del manglar de Isla San Gregorio, cantón Santa Rosa. año 2021

Abstract

The preservation of nature should be one of the priorities of today's society, it is established within a social context necessary for the survival of numerous species and communities that have grown up in them. Thus, the concept of environmental awareness has been developed within a framework that involves the implementation of positive activities that reduce the impact of man's actions on nature. In this context, the mangrove is one of the most complete and important ecosystems in the world, due not only to its wide diversity of fauna and flora, but also to its capacity for resistance and as a protective barrier against natural disasters such as tsunamis; I am also one of the most affected and with increasingly reduced territories. Where the authorities have not been very present in terms of environmental awareness or application of pro-environmentalist strategies. The different methods of communication are positioned as tools for environmental awareness, they should be conjugated as main axes for the awareness in the communities that maintain a relationship with the mangrove. Thus, the audiovisual is studied as a tool for environmental awareness on issues related to nature conservation, whose impact is recognized by the Royal Spanish Academy as a communicational method that fulfills a didactic function. Authors point out that an audiovisual product influences behaviors or emotions by having a series of qualities or characteristics: an argumentative, audiovisual and formal structure and narrative. On the other hand, there are researchers who highlight that the impact of this type of communicational product has grown transversally to technology, which has been present in all existing areas of society. Within a communicational context, technology has created new communication channels, breaking with the walls or limitations for connectivity and web or digital access. This contributed significantly to the expansion of audiovisual use and consumption, creating new platforms that encourage active participation and immediate interactivity with the audience. In this sense, the present research studies the audiovisual as a communicative tool of environmental awareness, being a descriptive research. The general objective is to determine the importance of the audiovisual as a tool for environmental awareness in the conservation of the mangrove swamp of San Gregorio Island, in the Santa Rosa canton, El Oro province. For this purpose, the methodology is based on quantitative and qualitative techniques: interview, content analysis, survey and focus group, which were used to collect pertinent information on the proposed problem, in order to solve the presented objectives. From the results it was obtained that audiovisual products are important to develop environmental awareness because their narratives are capable of representing several realities about a topic, therefore, they serve as sources of information that generate critical perspectives, as a learning model: dissemination of values and awareness. In addition, it was evidenced that the audiovisual products that most reflect the objective of raising awareness about mangrove conservation, are documentaries or short documentaries; that the channels or platforms best positioned for the dissemination of the same are social networks, in which Facebook stands out.