• Estrategias de gestión turística para el aprovechamiento y puesta en valor del patrimonio cultural inmueble del cantón Arenillas. 

  Valdiviezo Porras, Kelly Melissa; Acencio Ramirez, Arleth Brigitte (Machala : Universidad Técnica de Machala, 2024)

  This research highlights the heritage assets of the Arenillas canton which have a high tourist value, however due to current tourism management these resources have not been properly used. This research analyzes the current ...
• Diseño de una ruta para el desarrollo sostenible: caso de estudio Machala-Tahuín. 

  Lindao Barrera, Julio Alberto (Machala : Universidad Técnica de Machala, 2024)

  The document presents the design of a tourist route between Machala and Tahuín, with the aim of promoting sustainable tourism and local economic development. The importance of tourist routes in the preservation of cultural ...
• Plan de marketing para el desarrollo turístico de la parroquia El Progreso, cantón Pasaje. 

  Jordan Alban, Maria Katherine; Campoverde Miranda, Kristhel Sarely (Machala : Universidad Técnica de Machala, 2024)

  The present degree project aims to develop a marketing plan for tourism development in the parish of El Progreso, in order to disseminate and promote its attractions for tourism development. With the implementation of ...
• Estrategias de marketing para posicionar a Andrea Villegas cafetería a nivel nacional: análisis y recomendaciones. 

  Cordova Vargas, Alex Paul; Soto Veliz, Andres Edu (Machala : Universidad Técnica de Machala, 2024)

  This graduation project, titled “Marketing Strategies to Position Andrea Villegas Cafetería at a National Level: Analysis and Recommendations,” investigates, through a mixed-methods approach combining qualitative and ...
• Diseño de una ruta turística agropecuaria como aporte al desarrollo local de la granja San Juan del cantón Chilla. 

  Farfan Loja, Carlos Alexander (Machala : Universidad Técnica de Machala, 2024)

  This research project proposes the design of an agro-tourism route at Granja San Juan in Cantón Chilla as a strategy to promote local development and strengthen rural tourism. Through a contextual analysis, the strengths ...
• Estrategia de marketing para la diversificación de la oferta turística en puerto Jeli, cantón Santa Rosa. 

  Villamar Rios, Karen Melissa; Ambuludi Luna, Marilyn Nicole (Machala : Universidad Técnica de Machala, 2024)

  The objective of the thesis “Marketing strategies to diversify the tourist offer of Puerto Jelí, Santa Rosa canton” is to develop marketing strategies for tourist activities by applying research tools that allow the ...
• Influencia de la inseguridad en la decisión de viajar: caso de estudio ciudad de Machala, 2024. 

  Serrano Robalino, Joyce Milena; Gallegos Labanda, Madeleyne Elizabeth (Machala : Universidad Técnica de Machala, 2024)

  This study analyzes the influence of insecurity on the decision to travel to the city of Machala, with the objective of developing a strategic tourism security plan by analyzing the perception of insecurity among tourists ...
• Puesta en valor turístico de los saberes y prácticas ancestrales de la caña de azúcar de la parroquia Curtincápac Portovelo. 

  Serrano Robalino, Maria Cristina; Delgado Cruz, Nayeli Lizbeth (Machala : Universidad Técnica de Machala, 2024)

  This integrative project highlights the importance of sugarcane in the Curtincápac parish, Portovelo canton, both for its economic value and its cultural relevance. For generations, local communities have preserved ancestral ...
• Propuesta de un itinerario dirigido a las cooperativas de transporte marítimo de la ruta Puerto Hualtaco - Isla San Gregorio. 

  Guerrero Cordova, Lenin Isaias; Sanmartin Burgos, Flavio Daniel (Machala : Universidad Técnica de Machala, 2024)

  This project aims to propose a schedule for the maritime transport cooperatives operating on the Puerto Hualtaco - San Gregorio Island route, to improve connectivity and reactivate tourism in the area. Through a descriptive ...
• Diseño de museografía para la difusión del patrimonio cultural inmueble del cantón Zaruma, provincia de El Oro. 

  Jimenez Cabrera, Jenner Fabricio; Granda Vinces, Sandra Jakeline (Machala : Universidad Técnica de Machala, 2024)

  The present degree project aims to design museographic strategies for the dissemination of the cultural heritage of Zaruma canton, with the purpose of strengthening its conservation, heritage education, and promoting its ...
• Evaluación de la gestión del turismo comunitario en el cantón chilla mediante análisis comparativo. 

  Maldonado Chavez, Leslie Yaireth; Romero Velepucha, Jalenny Mercedes (Machala : Universidad Técnica de Machala, 2024)

  Community tourism in the Chilla Canton is presented as an alternative for economic and social development based on the conservation of natural and cultural resources, as well as the participation of the local community. ...
• Plan de turismo accesible para personas con discapacidad visual y física en la parroquia urbana Zaruma. 

  Balon Criollo, Jeovanna Gissely; Lapo Guaman, Karol Ainhoa (Machala : Universidad Técnica de Machala, 2024)

  Accessible tourism is a key component of sustainable development, ensuring equal opportunities for all individuals, including those with visual and physical disabilities. In this context, the present research aims to design ...
• Modelos de indicadores turísticos para la evaluación de las hosterías del cantón Piñas. 

  Zarate Daquilema, Jinsop Alexander; Gonzalez Garcia, Nicole Vanessa (Machala : Universidad Técnica de Machala, 2024)

  This study, entitled “Tourism Indicator Models for the Evaluation of Inns in Canton Piñas”, seeks to analyze the tourism indicator models to measure customer satisfaction and service quality in the accommodation establishments ...
• Análisis de la infraestructura y los servicios turísticos en el bosque petrificado Puyango. 

  Huanca Tandazo, Antonio Alejandro; Galarza Maldonado, Kareliz Dayana (Machala : Universidad Técnica de Machala, 2024)

  Infrastructure and tourism services are crucial elements for the development and success of any tourist destination. This study aims to analyze these components at Bosque Petrificado Puyango by conducting a diagnostic ...
• Turismo accesible para personas con discapacidad física y visual para el destino turístico Bajo Alto. 

  Nugra Samaniego, Kelly Nicole; Paredes Calero, Jamileth Ximena (Machala : Universidad Técnica de Machala, 2024-09)

  The relevance of tourism around the world and the recent trends that have appeared in recent years have led to new topics such as accessibility for people with disabilities, the research topic of this work. A proposal for ...
• Plan de marketing para el desarrollo turístico del sitio Río Pindo en la parroquia Uzhcurrumi. 

  Godoy Valencia, Lubin Eumelia; Sarmiento Castro, Alisson Nicole (Machala : Universidad Técnica de Machala, 2024-09)

  This research work addresses the design of a marketing plan to enhance the tourism development of the Río Pindo site, located in the Uzhcurrumi parish, with the aim of improving its visibility and attractiveness in the ...
• Plan de marketing para el desarrollo turístico de la parroquia Morales, Portovelo. 

  Yaguachi Paredes, Tania Elizabeth; Luna Gonzaga, Daisy Alexandra (Machala : Universidad Técnica de Machala, 2024-09)

  This research work aims to promote the tourist attractions of the Morales parish, located in the canton of Portovelo, through the creation of a marketing plan focused on digital BTL strategies. Through this plan, we seek ...
• Museografía didáctica como medio de recuperación y difusión del patrimonio inmaterial de la parroquia Puerto Bolívar, Machala. 

  Vacacela Narvaez, Julexi Jimabel; Veintimilla Gonzalez, Ariana Deyanira (Machala : Universidad Técnica de Machala, 2024-09)

  The project of an interpretation center seeks the recovery, conservation and preservation of the intangible cultural heritage representative of the Puerto Bolívar Parish, considering an educational and touristic space for ...
• Las tic's y su aporte al desarrollo del aviturismo en la reserva ecológica Arenillas en el año 2024. 

  Rojas Cabanilla, Allison Yadira (Machala : Universidad Técnica de Machala, 2024-09)

  The main objective of this project is to analyze ICTs and their contribution to the development of birdwatching tourism in the Arenillas Ecological Reserve (REA) through appropriate methodologies to enhance the sector. ...
• Estudio de servicios y actividades turísticas para el desarrollo ecoturístico sostenible de la represa Tahuín, cantón Arenillas. 

  Moncada Cañar, Marlon Ivan; Romero Armijos, Daniela Carolina (Machala : Universidad Técnica de Machala, 2024-09)

  "Study of Tourist Services and Activities for the Sustainable Ecotourism Development of the Tahuín Dam, Cantón Arenillas" focuses on analyzing the ecotourism potential of the Tahuín dam and its surroundings. This involves ...

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