The objective of this research was to design an advertising campaign to build loyalty to customers and potentials of Empanadas de la Nana, which will be carried out in the most popular areas of the City of Machala. To ...

Business simulation has given solution to various business problems, and there is the importance of applying a simulation model, a key point for pharmaceutical companies is customer service, providing good service, however ...

The administrative management in all organizations have as a fundamental tool to apply the accounting technique, it will not depend on the size with which the companies have been formed since by keeping an adequate control ...

The purpose of the present investigation was based on proposing a business simulation model in a company related to the shrimp sector. The research work took as reference the study carried out by Trillo, Espejo and Hernández ...

The purpose of this degree work was to develop a situational diagnosis, through the SWOT analysis that determines the incidence of strategic planning at the Hospital de Guayaquil. The case made by Cevallos and Anchundia ...

An analysis was carried out on the non-legal figure called overinsurance in the policies issued by insurance companies, through the collection of information on the administration of insurance in order to understand legal ...

The companies are currently developing continuously, due to the daily implementation of technology that helps optimize their processes, in turn there are countless competitors who are looking to lead in the market, so the ...

The distributor of purified water “Aguayza”, producer and marketer of bottled water located north of the city of Machala, has seen the need to launch a new product line to the market. For this reason, a descriptive methodology ...

This research has been prepared with the purpose of knowing the new trends and tastes of Cupcakes consumers in the city of Machala, will help as a contribution to knowledge for small entrepreneurs and microentrepreneurs ...

Organizations must modernize and ensure their economic activity in production or services through business simulators, which allows them to improve the management, control, operability and structure of the company. ...