• Impacto de la planificación estratégica en las ventajas competitivas de las empresas de publicidad. 

  Guaman Romero, Kerly Melina; Solorzano Marcillo, Dayanara Maria (Machala : Universidad Técnica de Machala, 2024)

  In this work, the main objective was to analyze the influence of strategic planning on the competitive advantages for the development of microenterprises dedicated to the placement and creation of outdoor advertising. To ...
• Influencia del marketing digital en las pequeñas empresas del sector comercial en la ciudad de Machala. 

  Ordoñez Agurto, Valeria Elizabeth (Machala : Universidad Técnica de Machala, 2024)

  Digital marketing has gained great relevance in small businesses in the commercial sector of Machala, as it offers them accessible and effective tools to increase their visibility and competitiveness in the market. In a ...
• La negociación y su incidencia en las ventas en una inmobiliaria. 

  Añazco Erraez, Gober Ivan; Gutierres Malla, Antonio Joel (Machala : Universidad Técnica de Machala, 2024)

  This study analyzes the impact of negotiation techniques on closing sales within the real estate sector in Machala, Ecuador. Using a qualitative approach, the strategies employed by salespeople to optimize their commercial ...
• Factores que inciden en la preferencia de compra de las empresas de electrodomésticos. 

  Arteaga Figueroa, Brithany Gabriela; Cabrera Apolo, Keisy Nerea (Machala : Universidad Técnica de Machala, 2024)

  This study aims to analyze the factors that influence consumers' purchasing preferences for white goods companies in the city of Machala. To achieve this, a quantitative investigation will be conducted through surveys ...
• Tipos de liderazgo predominantes y su influencia en el rendimiento organizacional en una empresa dedicada a la fabricación de cajas de cartón corrugado en la ciudad de Machala, en el año 2024. 

  Auqui Llivisupa, Odalis Yaritza; Tello Atiencie, Ariana Yamileth (Machala : Universidad Técnica de Machala, 2024)

  The present research project focuses on examining the main styles of leadership and its influence on the organizational performance of a company dedicated to manufacturing of corrugated cardboard boxes in Machala during ...
• Percepción del consumidor y los factores influyentes en la decisión de compra en las empresas comercializadoras de productos de primera necesidad de la ciudad de Machala. 

  Ureña Peñafiel, Milena Paulette; Flores Jimenez, Yulissa Lisseth (Machala : Universidad Técnica de Machala, 2024)

  This research examines consumer perception and factors influencing purchasing decisions in essential products retail companies in Machala. Five variables were studied: price, quality, customer service, product variety, and ...
• Análisis de estrategias enfocado en la atención al cliente para el incremento de ventas en la empresa "L. Charles” 

  Galarza Ramon, Mayerly Fernanda (Machala : Universidad Técnica de Machala, 2024)

  The analysis of strategies focused on customer service at “L. Charles” reveals that quality customer service is essential to increase sales and customer loyalty. Charles" reveals that quality customer service is fundamental ...
• Estrategias para el desarrollo comercial del estudio radiológico "Rayo Dent" de la ciudad de Machala. 

  Gallegos Zhigue, Mayra Sandra; Guaicha Orellana, Walter Joel (Machala : Universidad Técnica de Machala, 2024)

  The general objective of the study “Strategies for the commercial development of the radiological study ‘Rayo Dent’ in the city of Machala” is to determine commercial strategies to strengthen the competitiveness and growth ...
• Evaluación del microambiente organizacional y su incidencia en el rendimiento laboral en la "Asociación Tierra Fértil” de la ciudad de Pasaje. 

  Saquicaray Guano, Brithany Yaritza; Lazo Orosco, Maria Gabriela (Machala : Universidad Técnica de Machala, 2024)

  This study analyzes the impact of the organizational microenvironment on the job performance of employees at Asociación Tierra Fértil, a key agricultural sector entity in the city of Pasaje. The research focuses on identifying ...
• El liderazgo y la productividad en las pequeñas empresas de la ciudad de Pasaje. 

  Ullauri Rumipulla, Alejandra Elizabeth (Machala : Universidad Técnica de Machala, 2024)

  This study examines the relationship between leadership and productivity in small businesses in the city of Pasaje. The predominant leadership styles and their impact on employee efficiency and motivation were explored. ...
• Estrategias de marketing en las empresas de exportación de camarón del cantón Santa Rosa, para ampliar cobertura de comercialización. 

  Merizalde Atariguana, Kevin Stalin (Machala : Universidad Técnica de Machala, 2024)

  This research titled "Marketing Strategies in Shrimp Export Companies of the Santa Rosa Canton to Expand Marketing Coverage" has as its main objective to analyze and evaluate the marketing strategies employed by shrimp ...
• Estrategias de marketing de la empresa “Frutiks S.A” y su posicionamiento en el mercado de la ciudad de Machala. 

  Aguirre Villa, Israel David; Murillo Quijije, Sheyla Carolina (Machala : Universidad Técnica de Machala, 2024)

  This project aims to develop marketing strategies to position FRUTIKS S.A., a company dedicated to the production and sale of organic ice creams in the city of Machala. The company seeks to expand its local recognition, ...
• La resiliencia organizacional y su impacto en las medianas empresas del cantón Machala. 

  Ambuludi Pineda, Elizabeth Patricia (Machala : Universidad Técnica de Machala, 2024)

  Organizational resilience has become a crucial factor for the sustainability and competitiveness of medium-sized enterprises, particularly in a constantly evolving business environment characterized by economic, technological, ...
• Estrategias para el desarrollo comercial del almacén Patrikcars del cantón El Guabo. 

  Bustamante Encalada, Andreina Lisbeth; Sigcho Puglla, Lizbeth Mishell (Machala : Universidad Técnica de Machala, 2024)

  This research aims to establish commercial strategies to enhance the growth of "PatrikCars," an automotive and electrical spare parts store located in El Guabo. Over the past six months, the company has faced multiple ...
• Rendimiento financiero en las empresas del sector camaronero de la provincia de El Oro: un estudio comparativo de los años 2019-2023. 

  Cedillo Cordovez, Tatiana Lisseth (Machala : Universidad Técnica de Machala, 2024)

  The study analyzes the financial performance of shrimp farming companies in the province of El Oro between 2019 and 2023. Its main objective is to identify financial trends within these companies and assess the factors ...
• La gestión logística y la competitividad en las empresas agrícolas del cantón Arenillas. 

  Sanmartin Minda, Erika Eloisa; Coronel Vasquez, Katya Yulixza (Machala : Universidad Técnica de Machala, 2024)

  This research deals with logistics management and competitiveness in agricultural companies in the Canton Arenillas, the research aims to "Characterize logistics management and competitiveness through the application of ...
• Incidencia de la comunicación en el comportamiento del consumidor en la sucursal Diegocell de la ciudad de Machala. 

  Correa Ibañez, Karen Ivonne (Machala : Universidad Técnica de Machala, 2024)

  This project investigates the impact of communication on consumer behavior at the Diegocell branch in the city of Machala. It emphasizes that effective communication is crucial for attracting and retaining customers, ...
• Desarrollo de un plan estratégico para la importadora Yama G.K para el crecimiento sostenible. 

  Jimenez Pauta, Diego Alexander; Sanchez Toro, Patricio Montgomery (Machala : Universidad Técnica de Machala, 2024)

  This paper presents a strategic plan for Importadora Yama G.K., whose main objective is to ensure long-term sustainable growth through a comprehensive strategic diagnosis that includes a SWOT analysis. The research examines ...
• Análisis de la responsabilidad social empresarial, su rol en la empresa productora y comercializadora de banano "BANALITASH S.A" y su impacto en grupos de interés. 

  Lopez Jimenez, Eugenio Xavier (Machala : Universidad Técnica de Machala, 2024)

  This thesis work analyzes Corporate Social Responsibility (CSR) in the banana producing and marketing company “Banalitash S.A.”, focusing on its role within the organization and the impact it generates on stakeholders. The ...
• Diseño de un plan estratégico para mejorar la gestión en una distribuidora de electrodomésticos. 

  Macas Maldonado, Allison Daniela; Romero Ochoa, Ana Elizabeth (Machala : Universidad Técnica de Machala, 2024)

  This project seeks to design a strategic plan to improve the management of an appliance distributor in Machala. It focuses on analyzing internal and external factors using tools such as PESTEL analysis, Porter's five forces, ...

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