Evaluación de la gestión del turismo comunitario en el cantón chilla mediante análisis comparativo.

Abstract

Community tourism in the Chilla Canton is presented as an alternative for economic and social development based on the conservation of natural and cultural resources, as well as the participation of the local community. This research aimed to evaluate the management of community tourism in the area through a comparative analysis with different management models implemented in other regions, in order to identify its strengths, weaknesses and opportunities for improvement. The results of the research showed that Chilla has significant tourism potential due to its natural, historical and cultural wealth. However, various challenges were identified that limit its development, including the lack of training in tourism management, poor infrastructure, limited promotion of the destination, and the absence of adequate marketing strategies. The lack of a structured management model has also prevented effective planning and the integration of the community in tourism activity. Despite these difficulties, the research determined that the local community shows a high interest in participating in community tourism, which represents a great opportunity to strengthen this activity. In this sense, the implementation of strategies is proposed that include the training of local actors in tourism management issues, the development of adequate infrastructure to improve the visitor experience and the creation of innovative and sustainable tourism products.