Estrategias de recuperación y difusión del patrimonio inmaterial del cantón Pasaje.

Abstract

This paper focuses on strategies for the recovery and dissemination of intangible heritage in the canton of Pasaje, located in the province of El Oro, Ecuador. The main objective is to preserve and promote the cultural richness of the canton, including traditions, festivities and ancestral knowledge that are fundamental to the identity of the community. Various strategies are proposed, such as disseminating intangible heritage and the use of interactive technologies such as QR codes, to facilitate access to information and encourage the participation of the community and tourists. Data analysis was carried out using quantitative and qualitative methodology. It also includes protection policies and educational programmes that seek to raise awareness among the population about the importance of preserving their intangible heritage for future generations.