Atención al cliente y su incidencia en las ventas en la agencia de publicidad Zambrano en la ciudad de Machala en el 2022.

Abstract

The implementation of these strategies was due to the decrease in sales of the advertising agency "Zambrano", which resulted in poor customer service and through these strategies will provide the solution to increase sales.Given the immensity of the advertising market, the actions developed in this plan are designed to address the difficulties posed by a competitive market, thus managing to remain in the minds of consumers for a long time and to increase their loyalty. In order to increase the Agency's sales volume, the objective of this work is to provide better customer service. Once the strategies are in place, they will benefit both the agency and the clients, since they will feel comfortable, their concentration will be better and communication between internal and external clients will be more fluid, thus increasing sales. Training and the implementation of strategies are issues that companies should not ignore, since both invest in the growth of the company, and to avoid a drop in sales it is necessary to keep customers happy, so it was considered appropriate to conduct this research.