Plan de negocio para la creación de un bar & restaurant en el mirador San José del cantón Portovelo.

Abstract

The business plan for the creation of a Bar & restaurant in the “Mirador San José” of the Portovelo Canton has been developed through the analysis of different factors that influence the viability of the project. A market research has been carried out that has allowed determining the high demand in the sector of bars and restaurants in the area, as well as the existence of tourist attractions that can be used to develop the tourism sector. A financial analysis has also been carried out, which has determined that significant economic resources will be needed to establish the financial feasibility of the plan, but that the project has a high potential for profitability in the long term. In addition, a marketing strategy has been developed for the promotion of the business, as well as an operations plan that includes hiring staff, acquiring raw materials, and implementing special events and promotions. In summary, it is expected that the creation of this Bar & restaurant in the San José viewpoint of the Portovelo Canton will be an alternative to diversify the economy of the canton, taking advantage of the high demand in the sector of bars and restaurants and the tourist attractions of the area. Furthermore, it is expected to generate significant income through the sale of food and beverages, becoming a profitable and sustainable business in the long term.