Marketing digital y su impacto en la reactivación económica de las mipymes en la parroquia Machala.

Abstract

In the city of Machala, the commitment that exists in relation to the trends that have existed since 2020 in relation to the pandemic can be evidenced. According to the case studies, the economic recovery of micro-enterprises can already be seen, especially in the Machala parish. , the interest to be explored will be clarified and confirmed, the idea of ​​developing strategies that allow MSMEs to increase or project sales, that is, to stimulate economic integration through strategic cases of digital marketing. The present study should be able to investigate the digital marketing strategies in the economic recovery of the Machala Parish after the health crisis to confirm that said digital marketing strategies used made possible the economic recovery in the MSME sector (mainly economic entities). The parish, the check structure, is as vulnerable as the business economy, which has been hit hard by the pandemic.