Reactivación turística en los parques del sector puerto Hualtaco del cantón Huaquillas mediante un análisis de mercado.

Abstract

Tourism today is a pillar of great relevance and the source of economic income for a community or country by providing jobs that provide the service that tourism requires. In which strategies are proposed to develop it, such as the market analysis of the research object, thus giving results to the study of the tourism system. This document seeks to mediate the park in the Puerto Hualtaco sector of the Huaquillas canton in the province of Oro with the tourist reactivation due to the influx of tourists, since it has currently presented several inconveniences with the exploitation of the potential due to security measures and covid 19, among others. variants. Preserving the Puerto Hualtaco sector is part of the purpose of the plan in question, since it will promote tourism, which has a variety of establishments to taste for its diverse gastronomy, natural and cultural attractions that represent a great capacity for recreation. The proposal that is intended to be made for the preparation of the tourist reactivation plan also has the purpose of interfering with the competent authorities so that the Puerto Hualtaco park sector is a quality tourist destination, an objective that can be carried out by complying with methods appropriate legal, tourism promotion, investment, surveys, etc. Hoping to exceed expectations.