Exportación de atún en conserva bajo la certificación haccp dirigida hacia el mercado de España 2021.

Abstract

One of the economic contributions made by canned tuna from Ecuador has a huge importance for the country's balance of trade, since the good relations with the country of the European Union have benefited trade relations by lowering tariff taxes and other restrictions that have been in place eight years ago by international agreements, which the objective is to analyze the exports of canned tuna under HACCP certification aimed at the market of Spain 2021, the tuna export plan and its marketing processes endorsed by international certifications help the export of canned tuna, for which it is required to have good production processes, from the extraction of raw materials such as tuna and its type of species, its size, its texture to its final finish either packaged or canned, Therefore, they go through meticulous production processes since the manufacturing process requires certain items that help to have a better preservation of the tuna because if it does not meet certain requirements it may not qualify for good certifications and quality seals or in the worst case it cannot compete in the international markets of the European Union, The main goal is to export Ecuadorian tuna to Spain and its demanding markets of this type of product, for which we proceed through the export plan that allows to have better marketing results, despite the sharp decline that took place two years ago due to the pandemic that affected globally closing international markets by placing major restrictions and permits that harmed the Ecuadorian tuna exporting sector. This research has as method such as historical-logistic, analytical-synthetic, inductive-deductive, hypothetical-deductive, modeling, systematic, as a result obtained during the research and data collection interview if the export plan is analyzed as appropriate result of the research, thus the hypotheses will be obtained by comparing the results achieved. In order to present conclusions and recommendations.