Estrategias de marketing y la rentabilidad en la pandemia del covid -19.

Abstract

The general objective of this project is to analyze marketing strategies through the application of an adequate methodology to determine their impact on profitability in the period 2020 time of COVID-19 of the business "MEGACREDITO JB" located in the city of Pasaje, province of El Oro. In chapter I, the approach to the problem is presented based on the object of study, research problem, justification and objectives, while in chapter II the systematic review of the literature will be studied based on the system of citation and referentiality. Chapter III will be based on the analysis of the methodology for data collection proceeding to chapter IV where the obtaining of the results and the discussion will be determined; finally in chapter V the conclusions and recommendations will be presented. This will be carried out according to the information obtained from the business results statements to calculate the profitability of the 2019-2020 periods, thus obtaining a respective comparison of the strategies used. On the other hand, a marketing plan is proposed that allows the business to obtain greater benefits in the market.