Análisis de mercado y sus estrategias para las mipymes de comerciales de textiles (sábanas, cortinas y edredones) de la ciudad de Machala.

Abstract

Within this project, the general objective is to analyze the market and commercial strategies of MSMEs in the textile sector through qualitative research to determine their impact on commercial management. Chapter I estimates the presentation of the problem statement including the object of study, the justification and objectives. On the other hand, within chapter II the development of the problem will be carried out based on the literary review to carry out the theoretical framework, chapter III is based on the methodology of the project based on the research design that in this case consists of a non-experimental design and the collection of data based on surveys. Chapter IV analyzes the results and presents the discussion, finally chapter V, includes the conclusions and recommendations developed within the process. This is done in order to analyze strategies for economic and social development for organizations within a competitive market.