Responsabilidad Social como estrategia de competitividad y sostenibilidad en las empresas de El Oro.

Abstract

The article evidences academic contributions focused on social responsibility, in the same way it intends to demonstrate what must be taken into account when it is studied. In addition, it is denoted that the role of the human being is important when mentioning the issue of social responsibility since this issue is directly linked to all types of human activity, that is, SR is influenced by moral values, the customs and norms that the human being is governed. The presence of SR within an organization is valuable and necessary for the performance of all human activity. This research shows as a result that Social Responsibility began in the late 80s, staying out of everything.