Comunicación de la responsabilidad social empresarial por parte de las organizaciones en Ecuador.

Abstract

In the development of this article, the qualitative method was used to analyze the communication pattern used by companies in Ecuador in order to determine the effectiveness of their channels when communicating the corporate social responsibility activities of which they are engaged. The objective that was raised focuses on identifying the way in which organizations in Ecuador make their Corporate Social Responsibility activities known and also; find or point out the most effective and efficient channels through which companies communicate their social activities. The results indicate that most of the organizations that were taken into account in this study use the platforms of Social Networks and Web Pages as channels to communicate their R.S.E activities to society at a national level. The article concludes with a more panoramic view of the communication tools that companies use to reach stakeholders and external groups, thus giving a better image of the organization in the market that carries out its activities, for more information, review the development of the article with a list of companies that will be the object of study and the results of the investigation will also be found.