Análisis estratégico de una empresa comercializadora de accesorios para celulares en la ciudad de Machala.

Abstract

The smart cell phone industry as well as its accessories have become one of the markets that has had the greatest growth in recent times, this due to the importance of use in the daily life of each person. It is for this reason that there is a lot of competition in this sector. The objective of this study is, through a strategic analysis, to carry out actions necessary for the company to meet its medium and long-term objectives. To meet this end, a qualitative analysis is made of it as well as its environment, this with the help of the use of matrices that were created specifically to determine internal factors, external factors (which give a clearer vision of the current situation of the company) and strategies that can be used to respond to these factors. Once the diagnosis is made, it will be evident that the cell phone accessories company has a range of products with which it can remain present in the market, being able to implement future strategies that will direct it to meet its main goal.