Comercialización e instalación de aireadores eléctricos en las piscinas de camarón de la provincia de El Oro.

Abstract

Entrepreneurship as a driving force of the economy has been considered as creative initiatives that focus on satisfying specific needs, currently through the use of technology and based on the facilities granted by national systems. There are currently aeration equipment assembled with motors that work on electricity, but its implementation in shrimp farms in the province of El Oro has not been exploited. This research aimed to analyze the feasibility of entrepreneurship in commercialization and installation of aerators and three-phase networks in shrimp farms by raising theoretical information and applying market studies to adapt equipment that uses non-polluting energy. The methodology used was descriptive, beginning with an exploratory methodology that allowed analyzing the theoretical foundations and the environment to later describe how the business would work in detail regarding different technical instances. The business focused on the commercialization and installation of four different packages of networks and aeration equipment, based on the analysis of the shrimp structure for the identification of their priority needs and thus generate the appropriate plan for it; It was recognized that the market has an interest in the implementation of these packages to improve its production system, reduce costs in the long term and decrease pollution due to the use of fossil fuels, however there are limitations such as lack of capital. For the execution of the venture, a vertical organizational structure distributed through fourteen workers was needed to develop management, technical and operational activities; You can start as a natural person with the ability to hire and avoid the process of establishing a legal company. It has been determined that a large segment of the market can be served, which covers almost the entire shrimp sector, giving priority to companies located on the continent, and offering four types of packages with installation, maintenance and warranty service included to meet the different types of needs of the sector. Entrepreneurship was analyzed from three supposed scenarios where there is a commercialization in bad conditions of demand, in a normal status and in optimal conditions. It was determined that technically the project is feasible if the company is located in the Santa Rosa canton since it has easy access for trucks and is a neutral point from which you can redirect to the rest of shrimp farms throughout the province; financially it is feasible in the normal and optimal scenario, however it is not feasible in the lousy scenario, but because of the amount of packages that must be negotiated, it does not imply a high level of risk for the loss of the investment; Operationally it is feasible because the equipment can be easy to handle for personnel with the appropriate professional profile; Environmentally it is feasible as it supports the reduction of environmental pollution and socially generates high income for a considerable group of people.