La planificación estratégica y su implementación en las pequeñas y medianas empresas (pymes) de la ciudad de Machala.

Abstract

The objective of this degree work is to determine the strategic implementation through a market investigation that defines the degree of application of strategic planning in the SMEs of the city of Machala, the methodology is of qualitative and quantitative approach of the deductive inductive deductive method- descriptive. Surveys with closed questions Likert will be used as a research tool. The research variable is strategic planning and SMEs. The information regarding Strategic Planning and its Implementation in SMEs is of the utmost importance to incorporate in small and medium-sized enterprises to achieve the objectives set, it should be emphasized that strategic planning helps growth in SMEs allowing us to make timely decisions in the different situations and thus be able to obtain the expected results.