Programa radial musical para promoción de géneros y artistas ecuatorianos.

Abstract

This research work aims to establish the design of a musical radio magazine that promotes Ecuadorian singer-songwriters and performers of any musical genre through the investigation of radio concepts and a brief explanation of the Communication Law with its article that establishes the national artistic promotion in radio spaces. The planning presented has the genres and formats, radio elements, emergence of the stations in Ecuador and other topics investigated for the characterization of the program of musical content, to be more concise with regard to the structure of the musical design in this study is attributed a qualitative methodology with the method of data collection called interview , applied to experts with work experience in radio media in the province of El Oro, broadcasters who will provide their experience and knowledge by providing the project with a broad structural vision of the program in response to the objectives set.