violencia digital contra la mujer: manifestaciones en las redes sociales de estudiantes de la carrera de comunicación de la universidad técnica de machala

Abstract

This research addresses a growing problem of digital violence against women in the university context, specifically among female students of Communication at the Technical University of Machala, highlighting the relevance of the issue in the current digital era and its impact on society, this study seeks to diagnose the manifestations of digital violence against women in social networks within the aforementioned university context. The state of the question reveals that, although there are studies on digital violence, there is a gap in the specific research on female university students of communication in Ecuador. The methodology employed is mixed, combining quantitative (student surveys) and qualitative approaches (expert interviews and focus groups), following a two-stage model allowing a holistic understanding of the phenomenon. The results and discussion reveal the prevalence of various forms of digital violence, such as the non-consensual dissemination of private information, as well as a worrying normalization of these behaviors. The conclusions underline the urgent need to address this issue through education, awareness raising and improvement of institutional support mechanisms, highlighting the importance of denormalizing digital violence and empowering students to confront and report these acts.