Importancia uso y aplicación de la fotografía como parte de la noticia e imagen publicitaria en Diario el Correo.

Abstract

To know the importance of photography and advertising in print media, we carried out this research work at a qualitative-qualitative level, selecting "El Correo de la Ciudad de Machala." Nowadays, it is one of the most important printed media of the City of Machala. Respectively the focus and objective of the project is aimed at demonstrating the power that the image possesses, when taken into account as a fundamental element in the communication process, leaving aside superficial concepts that can be defined as just a mere filling or a news complement. Considering that the image is information and also has graphic elements; that next to the text are inseparable brothers within the layout of informative and advertising contents. That is why in this research together the printed editions of this newspaper are taken into account from Monday 07 until Friday 11 January 2019. Among the research techniques used in the present research work, interviews with media executives have been taken into account, together with an observation form applied to communicators and a survey.