Análisis de las estrategias de marketing político implementadas por el alcalde Larry Vite en la campaña electoral 2019.

Abstract

The present investigation was with the purpose of analyzing the political marketing strategies applied by the mayor of Santa Rosa Larry Vite in the 2019 electoral campaign establishing relationship with the voting results. The study methodology is based on qualitative analysis with the help of the interview method. The preparation of the document was based on the perception obtained about the possible marketing strategies applied by the mayor today, in relation to his image, political communication and political publicity. The perception was taken by the author and to corroborate what was written, the interview with Mayor Larry Vite was conducted in which questions were asked about his campaign and marketing strategies applied.