Análisis de los ingresos anuales de la empresa gran hogar de la ciudad de Machala en los últimos diez años y su evolución dentro del desarrollo empresarial. (2012-2022)

Abstract

This study focuses on evaluating the financial management capacity of "Gran Hogar" Stores over a period of ten years, spanning from 2012 to 2021, with the aim of understanding its development in the competitive market of household appliances in the city of Machala. During this period, there was a consistent growth in annual sales revenues of the company, solidifying its position as one of the leading companies in its sector. However, a deeper analysis revealed that the company's equity did not experience proportional growth, raising questions about financial management efficiency. The study was based on a bibliographic and documentary review of the company's financial statements, as well as the identification and analysis of strategies implemented for success in the market. The impact of total revenues on the development of equity was evaluated, emphasizing the importance of cost and expense management in net income. The conclusions highlight the need for balanced financial management that considers both revenues and expenses to achieve sustainable growth. Recommendations are suggested to improve cost management efficiency, product diversification, and enhanced customer service.