Plan estratégico de exportación para lograr el posicionamiento de la empresa Best Bananas S.A en el mercado de Jordania 2022.

Abstract

In Ecuador, the production and export of bananas is essential for the economic and social development of the country, but due to the great competition in the market and the dependence on regular buyers identified during the covid-19 pandemic, Ecuadorian banana exporters have been forced to seek new international markets, this was the case of the exporter BEST BANANA S. A, which aims to penetrate the region of the Middle East - Jordan, because it has identified it as a potential market, before this research work established the following objective: to design a STRATEGIC EXPORT PLAN TO ACHIEVE THE POSITIONING OF THE COMPANY BEST BANANAS S.A IN THE JORDANIAN MARKET 2022. The type of study according to its scope is applied and corresponds to a qualitative paradigm, methods such as analytical - synthetic and inductive - deductive, hypothetical - deductive and abstraction - concretion are used for the theoretical foundation of the work as the export plan and provide the main results, while for the foundation and development of the strategic export plan methods such as modeling and systemic were used. The empirical methods used were the interview and the document study, the materials used were scientific articles, books, reports obtained from qualified databases and a structured interview.