Turismo como fuente estratégica de desarrollo local, caso provincia de El Oro.

Abstract

Tourism is configured as the key tool for the economic and social development of a region, especially those that have significant tourist resources; Such is the case of El Oro, which is presented as a province rich in tourism, however, it has not managed to position itself significantly in the country due to lack of interest and inefficiency in the programs applied. Thus, the present study's main objective is to contribute to the tourism development of the province of El Oro through a bibliographical, descriptive study and the application of a survey that allows the development of a set of strategies and public policies that enhance the growth of this sector. With the application of the established methodology and the information obtained through magazines and indexed articles, statistical graphs are presented that show the multiple limitations of the region with respect to the sector studied, resulting in the scarcity of optimal methods for the takeoff of tourism. , the significant setback due to COVID-19 and the slow post-pandemic recovery. In order to cover these shortcomings, the elaboration of a Strategic Plan for provincial tourism development is established as an alternative solution, where points such as: tax reduction, improvement of road infrastructure, strengthening of connectivity and the conversion of resources to tourism products are achieved.