Marketing: un enfoque teórico del mercado, comportamiento de compra del consumidor, competitividad y calidad.

Abstract

Reviewing the theoretical approaches of the market is a necessity in the business world if you want to understand the main changes that happen in it, and the prospect that you must meet around highly competitive businesses, that is why the objective of current research realization of a theoretical review of three fundamental axes of marketing study: market, consumer and quality, to observe from the perspective of different authors and research the importance of each of these axes; specifically, for the fulfillment of this objective, a methodological process is carried out with a qualitative approach and descriptive scope that helps us understand the changes determined by the dynamism of the massive or unitary sea market, the strategies that are considered to consumers and the evolution of the same limitations now ISO 9000 standards.