Análisis de la incidencia de la auditoria informática en el marketing digital e influencia en el posicionamiento de empresas locales.

Abstract

In these days, the greatest technological boom is lived; It is known that the implementation of ICTs in the development of the activities of any sector, is a guarantee of a considerable improvement in the quality of production and process optimization. That is why many entrepreneurs today are motivated and tempted by the idea of increasing their profits using the benefits offered by the use of existing technological means. The use of information and communication technologies offers a number of advantages to its users, however, it is very common that on the web there are those who do not respect the privacy of information and want to remove it for their own benefit, regardless of the type to which it belongs, this often conditions their use due to the danger that private information is exposed. Therefore, it is necessary to periodically perform IT security audits in order to detect risks that violate the confidential information of the company; What we want to highlight in this article is the impact that the application of computer audits has on the advertising or marketing of companies.