Estudio de factibilidad para determinar la viabilidad de la exportación de pitahaya amarilla ecuatoriana hacia Corea del Sur 2023.

Abstract

In the current context, Ecuador continues to face the challenge of expanding its presence in international markets, particularly with regard to its agricultural production. However, new agricultural products continue to be incorporated into Ecuador's exportable supply, pitahaya being an additional product. The project entitled Feasibility Study to Evaluate the Possibility of Exporting Yellow Pitahaya from Ecuador to South Korea in 2023 focuses on its main objective, which is to determine the feasibility of exporting Ecuadorian pitahaya to South Korea through a feasibility study. This study will address a variety of subject areas, including the analysis of growing conditions, market demand in South Korea, logistical aspects and relevant regulations, as well as the economic and financial feasibility of the project. The Ecuadorian yellow pitahaya is an exotic fruit that stands out for its remarkable nutritional properties. It is grown mainly in the tropical regions of Ecuador, which makes it a product of great interest for export. However, access to the South Korean market presents a significant challenge due to regulations and specific consumer preferences in South Korea. Therefore, this study becomes fundamental to support decision making based on accurate and detailed information.