Análisis de un plan de exportación de quinua para el mercado objetivo de Estados Unidos en el periodo 2021.

Abstract

The study carried out refers to the importance of an export plan in this case for quinoa, but that it is of great help for all exporting companies, since it allows the market to be exported to be known and to know the company and the export product, which is of great economic benefit. This research aims to analyze the quinoa export plan for the target market in the United States. This study is carried out through a mixed approach since through a bibliographical study it was possible to know what was the criteria that other authors have about the study variables that are the export plan and bananas, while on the other hand A virtual survey was carried out on a group of quinoa producers from the Ecuadorian highlands, these interviews made it possible to make it known that they are interested in knowing more about the export plan since this will allow them to increase their sales and publicize the name of the company, since through this the strengths and weaknesses that arise in order to establish new strategies or improve existing ones will be known.