Estrategias en medios digitales para aumentar la notoriedad de la Unidad Educativa Particular del Pacifico en la ciudad de Machala.

Abstract

Companies invest in advertising with the intention of keeping their products or services in force, becoming one of the tools most used by organizations to meet their business objectives. At the present time, with the presence of digital media, people are constantly searching for information to keep up to date with news of the products that interest them, designing campaigns or advertising content to achieve notoriety within their market segment. It is visible that local organizations, specifically the Pacific Education Unit that has become one of the most prestigious institutions in the city of Machala, do not invest in advertising having a low presence in digital media, reducing notoriety to the detriment of their image institutional. The general objective is to develop strategies in digital media to increase the visibility of the Pacific Educational Unit UNEIN of the city of Machala. The methodological procedure used was the qualitative and quantitative to obtain relevant information that allows to know the organizational reality as far as marketing is concerned. As a result, it was obtained that the educational unit despite having a presence in digital media, publications are limited, developing strategies in digital media to increase its notoriety for the benefit of its teachers, students and parents, eager to have updated information on the academic, cultural, sports, social advances of its educational unit.