Análisis del proceso de venta de la empresa casa Mónicka comercializadora de cosmético en la provincia de El Oro.

Abstract

The cosmetics market is revolutionizing the national and international market, which makes distributors and marketers of cosmetic products implement new sales strategies to stay in the market, as customers are increasingly demanding. It is for this reason that this case study has as its main objective to analyze the sales process carried out by Casa Mónicka, through a qualitative approach identifying successes and possible shortcomings in order to propose an improvement to the process. The methodology used is of the documentary type based on information from scientific articles, company information and similar cases, in addition the information obtained under the qualitative research method is analyzed through the technique of interviewing the sales manager, seller and customer. It was possible to detect the flaws in the sales process and in turn propose two new strategies that contribute to the improvement of the process.