Análisis de estrategias de marketing como factores de posicionamiento para los equipos de fútbol de Barcelona y Emelec.

Abstract

In the present case, we analyze the sports marketing strategies that have positioned the two great clubs of Ecuador over time, detailing their stories, sponsors of these two Guayaquil teams, the Club Deportivo Barcelona and the Sport Club Emelec. This study contains information related to the followers of each club until today, its generation of content that produces advertising noise in the sports environment exclusively in Ecuadorian football. It should be noted that these two teams are the most popular nationally achieving an international showcase of them, also analyzed in detail each of the strategies developed and executed by both. So when doing this research he was affected by the fact that he broadened and inroads strategies of current trends and are part of the generation of content with their websites with SEM and SEO positioning strategies to his followers, managing to identify the tastes and preferences of Ecuadorian fans and consumers.