Análisis de las diferencias y similitudes entre negocio independiente y franquicia, aplicado en Chesco pizzería y Telepizza en Machala.

Abstract

This research aims to establish the differences and similarities that exist between two sales methods, independent business and franchising, developing an analysis of the advantages and disadvantages that it represents for the local market. In order to carry out this project the intervention of the qualitative research method was necessary, applied in two cases of commercial premises of the city of Machala, two well-known pizzerias in the city, Chesco pizzeria and Telepizza, were taken as reference, each identified as direct sale and franchise respectively, in this way it allows to measure what factors motivate the purchase to the consumer in both premises, develop new perspectives of the subject, and having as support the results of the same to make a decision of which method is more profitable in the city of Machala.