Incidencia de la gestión financiera en los márgenes de ganancia en la empresa Aguisoricom Cia. Ltda.

Abstract

Globally, inadequate financial management is a significant problem, especially in small and medium-sized enterprises. In this context, research was carried out to evaluate financial management and its impact on profit margins through the analysis of operational expenses planning and decision making. The objective is to analyze the impact of financial management on profit margins in the company AGUISORICOM CIA LTDA. by applying ratios to provide a comprehensive view of the financial situation. This research is based on an analytical-synthetic methodology with a positivist epistemological approach, also a mixed approach was adopted, combining quantitative and qualitative methods. The company's accountant was surveyed to determine her perception of the economic situation of the entity. The findings allowed identifying that the company faces an inefficient financial planning, with an increase of 21.08% in transportation expenses that reduced the profit by 2.03% and an over-indebtedness of 82.38%, compromising its solvency.