Estrategias de marketing digital para la internacionalización de una app de cuidado de mascotas.

Abstract

ANIPAL is a mobile application (APP), which is based on the care and protection of pets. It also helps the animals of the city where the pet is located. The APP has all the necessary records and information regarding the pet and the owner, giving a new mobile application proposal. The purpose of this research will be to establish digital marketing strategies to internationalize the APP, the methodology is descriptive, in addition to an observation work, including digital marketing as a tool to internationalize and allow to establish the most suitable and correct market and introduce it to the market potential. The general objective of this work is to establish Digital Marketing strategies for the internationalization of the application.