Incidencia de las características demográficas en el consumo de redes sociales. Caso: consumidores millennials de la Utmach.

Abstract

The present research work aims to determine the incidence and relation of the demographic characteristics in the use of social networks by the millennial consumers of the UTMACH. A bibliographic research was carried out on demography, the consumption of social networks and the characteristics of millennial consumers; In addition, 200 surveys were applied to students of the Technical University of Machala who are between 18 and 37 years old. In order to obtain the results, the crossing of the demographic and behavioral variables of social networks was developed, by using crossed tables.