Análisis de productos audiovisuales televisivos infantiles en la ciudad de Machala

Abstract

The fact that the majority of boys and girls prefer television and use it as a means of entertainment means that it can be used as an educational and communication tool today; applying this strategy when producing audiovisual products can be complex but not impossible, as long as it meets the needs of the children's audience through an entertaining, attractive and educational programme, that is to say that it breaks with conventional schemes and involves its target as its main actor, becoming a fundamental part for its integral development within society. To make quality children's television it is important to choose well the formats that will be used and the technical resources that will be applied; however, when we talk about educommunicative children's production at a national or local level we still see gaps in its daily grid, since they do not have their own programming, it is there where the following research work is born with the objective of analyzing the quality of educational children's programming transmitted on national and local television channels in the city of Machala, identifying its characteristics of educommunicative content and its technical and visual elements. Applying qualitative techniques such as the analysis of audiovisual content of national children's programs, interviews with professional experts on the subject and the realization of a focus group to children of sixth year of basic parallel B of the school "Dr. Benjamín Carrión Mora.