Estrategias en medios digitales para aumentar la notoriedad de la unidad educativa particular La Inmaculada.

Abstract

Companies do not give importance to advertising in digital media, because they think it is an unnecessary expense, which as time goes by has been proven to be the opposite. Digital marketing helps to better select the target audience, advertising is less expensive in relation to traditional media and also improves the image of the company, as a result it is said to be the new way of offering products or services. To carry out the research, a qualitative and quantitative approach was used through tools such as the observation guide that helped determine the degree of notoriety that the brand has in the different digital media and a survey that was applied to parents aged between 35 and 64 years of the city of Machala. Therefore, the general objective of this research is to increase the visibility of the “La Inmaculada” Educational Unit of the city of Machala in the different digital media, as well as poor attention given to its users.