El triple bottom line en las acciones de responsabilidad social universitaria: Caso Universidad Técnica de Machala.

Abstract

The objective of this article is to analyze the participation of the Triple Bottom Line (TBL) in the actions of University Social Responsibility (RSU) of the Technical University of Machala. Its contribution is managed through three dimensions, which are economic, social and environmental, so it seeks to expand not only economic benefits, but also at an environmental level that allows the sustainability of the activities carried out by the higher education institution. For the development of the research, a correct bibliographic review was carried out, a quantitative approach was used, where the deductive method allows us to synthesize the general facts through a digital survey carried out on the student community of the different university careers. The results are obtained through the application of statistical tests such as the Chi-square 〖(X〗^2) and the Fisher Test using the Stata 16 program, to measure the association of the two concepts involved in the study, the same presented in contingency tables for their respective analysis. It is highlighted that the influence of the RSU is more inclined to the educational field than to the social and organizational areas of the institution, which entails a higher collaboration on the part of the students.