Modelo de programación lineal para la optimización de los recursos de la Corporación Nacional de Electricidad en el cantón Machala.

Abstract

The constant evolution of society and consumption, makes its permanent analysis necessary, being in this way that market research is essential. It is in this sense that, knowing the needs of customers and potential consumers, their tastes, location and factors that stimulate the purchase make the relationship between the company and the consumer strengthened. In recent years it has been more evident as consumers are increasingly critical of the quality of services and goods received, this point is essential in the analysis of quality management and that contributes to the success and development of organizations, especially related to the satisfaction of the needs and expectations of consumers.