La gestión de la reputación digital en la red social facebook por parte de los estudiantes universitarios del ultimo semestre. estudio de caso facultad de ccss de la utmach 2023 d1

Abstract

This research work analyzes the management of the digital reputation in the social network Facebook of the students of the thirteen undergraduate careers of the Faculty of Social Sciences of the Technical University of Machala during the year 2023 from the use of investigative instruments such as the qualitative content analysis, interview and survey. As a result, it is noted that students make a playful-informal use of their social networks by posting leisure and entertainment information.