Análisis de la responsabilidad social empresarial, su rol en la empresa productora y comercializadora de banano "BANALITASH S.A" y su impacto en grupos de interés.

Abstract

This thesis work analyzes Corporate Social Responsibility (CSR) in the banana producing and marketing company “Banalitash S.A.”, focusing on its role within the organization and the impact it generates on stakeholders. The CSR practices implemented by the company are evaluated, identifying its internal and external benefits, as well as its social and environmental commitment. Through this analysis, the aim is to understand how social responsibility actions contribute to improving the company's image and strengthening relations with its different stakeholders. The banana sector is a key sector in many economies, with a global supply chain that involves numerous workers in different regions. However, new companies face difficult conditions, which have a negative impact. The implementation of CSR practices aimed at creating a sustainable environment helps to reduce the environmental impact of banana production, benefiting both workers and local communities.