Internacionalización de las pymes: barreras y estrategias.

Abstract

The present work called the internationalization of SMEs: barriers and strategies, was prepared in order to identify international marketing strategies focused on SMEs to insert their products in the foreign market. For its preparation, the qualitative research methodology based on a literature review of sources obtained in scientific articles was applied. Within the research, it was possible to verify the internal and external barriers that SMEs face when internationalizing, giving greater emphasis to barriers such as: lack of information and lack of financing. For this reason, the most suitable strategies that have been taken into account are strategic alliances and the innovation strategy, since these allow us to minimize the risk that entrepreneurs do not fulfill the objective of internationalizing their company.