Aplicación de un plan de marketing para la reactivación socio-económica de la isla Jambelí post-pandemia.

Abstract

Tourism is one of the key elements for the economic growth of the population, which together with technological advances, makes the Jambelí island able to reactivate its economy, because it was severely hit by the pandemic, which is why it was carried out an analysis of the different research techniques and to be able to find strategies that help their socio-economic reactivation, using social networks such as facebook, instagram, tick tock, among others, to achieve the desired objective.