Plan de comunicación para el programa Feria Ciudadana

Abstract

This project is aimed at solving the communication problems of the "Feria Ciudadana" program of the Prefectura de El Oro, to obtain information has been used qualitative research methods such as: Interviews, on-site visits and a FODA analysis where it was verified that the program handles certain errors with respect to the communicational part within the execution of the same; and therefore a proposal is organized for the implementation of a communication plan that fulfills the objective of strengthening the image of the Feria Ciudadana. For this purpose we also proceed to the bibliographical review of several authors with experience in this area and with the support of the FODA method, the bases for the solution of the problem are established through the formulation of strategies, activities that increase the interest of the public objectives in the products offered by the project to convert them into consumers, promoting producers who come from different points of the province of El Oro as: Guanazán, Uzhcurrumi, Moyopongo, among other places. This in turn allows the execution of the institutional policies of productivity for local development.