Gestión de la Planificación estratégica en las medianas empresas de la provincia de El Oro.

Abstract

The purpose of this work is to determine the management of the strategic planning of the MSMEs in the province of El Oro. The methodology is developed under a qualitative approach, non-experimental and exploratory design. The application of surveys was the instrument used to obtain the data collection. The results concluded that without an adequate structure and infrastructure, small companies will not be able to execute strategies that are beneficial to them, because many of them do not have technological systems that favor them to improve their processes.