Análisis de la cultura organizacional de las pymes del sector comercial del cantón El Guabo, 2023.

Abstract

This research focuses on analyzing the organizational culture in small and medium-sized enterprises (SMEs) in the commercial sector of the canton of El Guabo, using an analytical and synthetic approach with descriptive scope, an exhaustive analysis will be conducted combining literature review and primary data collection through direct surveys. The key elements of organizational culture and its impact on areas such as work climate, management, organizational behavior and development, organizational permanence and internal communication will be identified and analyzed, highlighting that organizational culture significantly influences the performance and survival of SMEs in a competitive business environment. The expected results will provide a detailed vision of the organizational culture in the SMEs of El Guabo canton, together with practical recommendations to improve it and take advantage of its potential as a determining factor in long-term business success.